I’m a senior design specialist focused on delivering compelling user-centered digital experiences

I’m a senior design specialist focused on delivering compelling user-centered digital experiences

I help shape product strategy, design and user experience - bringing expertise in product and brand development, user research, prototyping, UX and interaction design. I’m at my best when solving challenging design problems - I reshape complex ideas into simple, accessible and elegant user experiences, all the while grounding the design in the needs of both users and the business.

Applying for a mortgage can be arduous. Borrowers face a complex legal and financial process involving multiple stakeholders; the complexity of which is compounded by the lack of transparency surrounding the entire process. Enter Abakus. Abakus has created a whole new way of applying for a mortgage. The platform gives borrowers full visibility over every stage of their application, whilst providing new and innovative methods to configure and manage the terms of their loan.

Key Skills
Product design, feature ideation & development
Requirements gathering, user research and competitive analysis
Storyboarding, customer journey and user flow mapping
Information architecture, wireframing and rapid prototyping
Brand development, creative direction & strategy
User interface and visual design
Design system creation and documentation
Interaction design, motion design and high-fidelity prototyping
Team management, mentorship and training
Project management, roadmapping and sprint planning
User testing and validation
Production-level front-end development

Linkedin: linkedin.com/in/aislinnkelly/
Email: design@aislinnkelly.com
Call: +353 85 722 3637

Linkedin: linkedin.com/in/aislinnkelly/
Email: design@aislinnkelly.com
Call: +353 85 722 3637